In 2005, Paul McCartney created the "US" tour and Lexus joined as a partner. The collaboration featured an RX Hybrid that was customized and then auctioned where proceeds went to charities designated by Paul. Team One was one of five entities asked to participate in the vehicle design. I was in turn given the assignment by my CD, Tommy Steele.
Tommy, with his 15 years as Creative Director at Capitol Records, provided the insight regarding Paul's signature instruments— the Hoffner Bass and Vox amp. We agreed to create a vehicle that would incorporate these elements.
I did some initial studies and then we landed on the design featured. I created images and presentation and we submitted it for review. Then we won.
The kicker was that the vehicle needed to be featured in promotional materials before the actual vehicle was created. So we photographed a black RX with the feature wheels and then I illustrated the graphics on to the car myself. This was what was used on the transport and other ad materials.