The new Cadillac branding was created by Mother in NY. I was brought in by Leo Burnett to help extend the brand out to the different media executions. I worked with multiple creatives and other stakeholders to articulate how to frame this iconic brand. Designed and produced other volumes for Dealership guidance and web guide.

MAL’s Performance division measures click-through instances when subscriptions are garnered. Multi-show units can be good performers. I developed this approach and a couple of units were tested. This work proved to be effective for subscriptions.

In a brief stint with Saatchi I was asked to work on their Paralympic campaign for SI. This was one of the layouts I did which was published in the July 15th issue covering the Olympics/Paralympics.

A true Team effort with Tom Saputo as CD, we created an agency book to solidify our thinking and approach to brands at Team One. My role was type design, all production and art, including retouching and line screen separations. The book won a D&AD Pencil.

For the MAL Performance media space, the team did waves of media for  Fitness+ featuring Apple hardware and Fitness+ featured talent. I led the creative and produced initial ads. BeGrizzly, MAL’s internal studio, took over and produced a slew of iterations, in a host of sizes.

Lexus was seeking brand partnerships with premium luxury brands. They needed a calling card and a way to appeal to fashion executives. We created this “bento box” approach that could tell different media stories in a beautiful package that would feel impressive to decision makers in this space. I had the initial concept and worked with Eric Schroeder to fulfill the design vision.